Williams Writing is more than just words

I produce and direct videos, organise and carry out research, set up complete marketing campaigns using people I work with regularly - graphic designers, production companies, marketing consultants, web specialists, composers, P.R experts - a quality, virtual agency at less cost than one in a building.

Advertising

Simple, fresh campaignable ideas that work across all media, enhance the brand and make clear the benefits to customers.

Copy that carries people through to the end — from identifying their needs to promising satisfaction.

Working in-house with a team of your choice, in partnership with my own art director or by myself.

Some Clients: Alcan, American Express, Anglian Water, Araldite, Bowyers, Brillo, British Steel, Charles Wells Brewery, Ford, Fruittella, Fresh Cream Cakes, French Tourist Office, Geest, Golden Wonder, ICI, Newcastle College, The Observer, Philips, Rank Xerox, Spry Crisp n’ Dry, Stowells of Chelsea, Sun Alliance, Shell, Unilever, Waterstones

Annual Reports

Identify themes which are relevant to the company, its performance during the year and to its many audiences.

Interview everyone with a key role: CEO, Chairman, Divisional Directors.

Edit written contributions from different parts of the organisation to establish a consistent and clear tone of voice

Some Clients: Corporation of London, Electra Venture Capital, East Surrey Water, English Heritage, Eversheds Solicitors, Mercury Communications, Tyneside TEC, Meggitt Engineering

Corporate and Public Information Literature

Organise masses of information into a simple-to-follow structure

Suggest titles and themes that inspire design ideas

Do the research and devise the strategy

Vary the style from purely informative to highly persuasive

Make specialist topics accessible to a general audience

Some clients: American Express, AutoCAD, Black & Decker, Brewin Dolphin Stockbrokers, Department of Health, Electra, FPP Design, Fatfrog Design, Food & Wine from France, ICI Agriculture, International Paints, 3i, Hill Samuel, Kingston Hospital, North of England P&I (Insurance), PB Power, Rank Xerox, Scottish Leather, Synetix (ICI), Timberland, Wimpey Homes.

Direct Response

Integrated campaigns - mailing, advertising and fulfillment

Identify with needs and aspirations of target audience

Plain, common sense, conversational language

Learn from and continually improve response

Some clients: Compaq, Ford Trucks, Entec Environmental, General Electric, Home Service, KL Litho, KLM, SAGE, Shell Agrochemicals, Sun Alliance, Tyneside, Colleges, Waterstones Ireland.

Editing and Polishing

Convert client supplied copy into a clear, correct and interesting piece

Introduce theme and titles to turn a report into a marketing communication

Ensure consistent tone of voice where many people have contributed

When clients expend time and effort writing themselves, their copy can benefit from a makeover. However fine the design, it’s all the better for being a good read.

Newsletters

Information gathering over dispersed organisations

Journalistic style but always bearing in mind marketing strategy

Some clients: Llewelyn Davies Architects & Planners, Microsoft Dealer Network, Northumbria University, South Staffordshire Water, Sunderland ARC.

Research (new service!)

Recent examples provide an idea of the scope:

Archival research and interviews for centenary history of Merz and McLellan

Search through 12 regions for people disabled or bereaved by construction accidents for video for Health & Safety Executive

Individual interviews and focus groups to test publications for NHS and Department of Health

Presentations (new service!)

Recent examples provide an idea of the scope:

Speeches for leader of council and "cabinet" members (following interviews) for the annual "State of the City Address" for Newcastle City Council

Chairman’s address for conference of Land Rover Dealers

Chairman’s address for construction industry summit on safety for Health & Safety Executive.

Bid document for Newcastle Gateshead shortlisting for European Capital of Culture 2008

Video Script Writing

I think visually

Write words that are easy to say and sound natural

All formats — drama, documentary, studio, presenter

Create scripts like commercials around a simple central idea

Training, corporate, sell-through, recruitment, internal communications, sales

Some clients (at least two productions): Marks & Spencer (9), Nissan (6), International Paint (6), Mobil (5), Newcastle City Council (5), Coopers & Lybrand (4),Sun Alliance (3), Ministry of Defence (3), Nova International (3), Procter & Gamble (3), Sealy Beds (3), Durham County Cricket Club (3), North Tyneside Council (3), Sanyo (3) three universities - Nottingham, Teesside and Wales, English Partnerships (2), Reg Vardy plc (2)

GO TO "CONTACT" TO REQUEST SHOWREEL

Video Production

Complete production — organisation, scheduling, direction, post-production

Research, direction or interviewing for production company

Some clients: Genesis Tiles, Health & Safety Executive, Nissan, North Tyneside Council, Private Patients Plan, Procter & Gamble, Sunderland City TEC, Society of Motor Manufacturers & Retailers

GO TO "CONTACT" TO REQUEST SHOWREEL

Web sites

Organise information in logical and connected clusters around central theme

Exert the disciplines of clarity and conciseness

Work in partnership with web marketing and design specialists

Some clients: LD Mountain Centre, Sir John Fitzgerald, Allenheads Contemporary Arts, RTR, Woodholmes KSA, Tees Valley Regeneration.