I.T. & TELECOMS

Rank Xerox

Request

The name of Rank Xerox is synonymous with copiers and printers. But they had a portfolio of hardware, software and networking relating to the whole office system. They needed to give people the news.

Response

Working as a writer/art director team with Graham Rust, we branded Rank Xerox as an authority: "The Office According to Rank Xerox", around which we created an integrated campaign of TV, press, brochures and video.

Result

The idea created such an impact that Xerox International transferred the campaign from the Cambridge agency WAR to its global agency Y&R.