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HOUSEHOLD, HEALTH & LEISURE
Home Service Scheme
Request
South Staffordshire Water created the Home Service Scheme to provide a repairs and financial compensation for subscribers in the event of a plumbing emergency. The MD of Home Service needed to develop a direct mail campaign.
Response
Working with art director Huw Mainwaring we progressively increased the impact of the mailshots, using a no-nonsense, informative approach. We applied the same formula to launch products for electrical and heating emergencies and for personal emergencies such as lost keys and pets.
Result
Home Service has been a phenomenal success, increasing membership from 14,000 in 1994/5 to over a million in 2000/1, adopted by every water and electricity company in the country to offer to customers.
"Congratulations, once again. Your direct response copywriting has been consistently excellent." Richard Harpin, Managing Director
