HOUSEHOLD, HEALTH & LEISURE

RELIEF DIRECT OFF THE SCREEN

Writing the script for Ex-Pain TSE was a double challenge: first to convey in a simple way a high-tec method of pain relief which sends short wave impulses direct to the nervous system; then to get ITC approval in a contentious area. The commercial "Serious about Pain Relief" sold over 500 units direct over a two week campaign on GMTV in the Tyne Tees area and more then met the target of the manufacturers.