EDUCATION & TRAINING

Nissan

Request

Nissan’s sales/marketing arm asked for a video to train retail staff in internal customer relations, one of a series I’ve written (and often directed) for over the last seven years.

Response

The drama style production revolved around the concept of "think", using thinks-balloons visually and the Aretha Franklin song in terms of sound.

Result

As well as winning a New York Film Festival silver medal, more importantly it won the interest and respect of a not easily convinced audience of people who sell cars.

"Congratulations on the success of the programme. Your understanding of our proposal led to a video which clearly demonstrates the principles and elements." Baldev Johal, Network Training Controller