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BUSINESS SERVICES
Entec
Request
Northumbrian Water acquired several specialists to form Entec, an environmental consultancy offering a range of services such as pollution control, effluent treatment and risk reduction. It needed to create awareness. It needed business.
Response
I got together a team comprising myself, Huw Mainwaring (art director) and Clive Moffatt (marketing). Advertising in the Economist and FT and using direct mail, we offered a D.I.Y. Environmental Health Check as fulfilment. We also created corporate and product brochures — a complete, integrated communications campaign.
Result
An October campaign produced 426 quality responses which were converted to over 20 meetings by Christmas with enough big names (e.g. National Power, ICI, Rover Group, McAlpines, Guinness, Railtrack) to keep Entec stretched to capacity.
"The response has surpassed by expectations and the recipients are clearly impressed with the material. This is due to the quality of thinking and execution of the campaign." Chris Farman, Managing Director
