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FINANCIAL SERVICES
3i
Request
3i is the country’s largest venture capital company with offices throughout the U.K. They wanted a series of product brochures which differentiated 3i from City institutions.
Response
Working as a team with designer Howard Waller we developed a visual and verbal style which was fresh, informal and explained things in everyday terms. It conveyed the experience of managers involved in successful start-ups, buy-ins and buyouts whom I interviewed to develop the copy.
Result
3i reinforced its image as the approachable investor for entrepreneurs with ideas. The suite of brochures were developed and added to over a period of five years.
"I am extremely pleased with the copy for the brochures and your handling of some relatively technical material." Richard Connell, Business Development Manager, 3i
